Honest advice and creative thinking

Having worked in communications for 18 years, what I enjoy most is helping organisations and individuals work through how best to build and safeguard their reputation.

Communicating in a post-PR world

My belief is that good communication strategy is no longer about 'command and control' but instead it's about defining what you stand for as a business and how you contribute to a progressive world. 
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In today's post-PR, post-spin, anti-establishment environment, how you behave, matters more than what you say and how you communicate.

It is this belief that drives my approach to corporate reputation and communications, even when many argue that liberalism and progressive ideas are in retreat.

The value of trust

We are operating in an age where trust is at rock bottom and cannot be built through communications alone. Where trust isn’t just a rare commodity, it’s a precious asset.

Organisational readiness

I work with clients to help them develop a new type of approach to organisational readiness in three ways.

Defining who they need to reach, and how best to do so in a way that is credible and impactful. 

Enabling them to build a narrative that is fully aligned with how they behave and act, and expresses why they are relevant to today’s environment. 

Outlining how best to go to market. 

​But strategy on its own is futile. I work in partnership with PR consultancies, designers, content creators and experts, to build an implementation plan that can make a difference.

Find out how we can work together